PowerPeak × Hills Connect
A strategic marketing partnership designed to drive qualified leads, build lasting brand equity, and create sustainable growth in the eco-energy sector.
Executive Summary
Building a Marketing Engine That Compounds Results
PowerPeak is entering a competitive and rapidly expanding eco-energy market where early marketing decisions will significantly impact lead volume, cost efficiency, brand trust, and long-term scalability. Whilst running advertisements can generate immediate activity, truly successful brands build systems that deliver improving performance over time.
Hills Connect proposes a structured, performance-driven marketing system that transcends basic advertising execution. Our approach focuses on creating a repeatable lead generation engine, supported by sophisticated automation, comprehensive data analysis, and strategic brand positioning.
This partnership ensures PowerPeak generates qualified leads today whilst simultaneously lowering acquisition costs and building brand equity that compounds—rather than resets—each month. We're not just running campaigns; we're constructing the foundation for sustainable, scalable growth.
Generate Leads Today
Immediate pipeline growth with qualified prospects
Lower Costs Over Time
Data-driven optimisation that reduces acquisition costs
Build Lasting Equity
Brand trust that amplifies every marketing dollar spent
Market Context
Understanding the Opportunity and the Challenge
As a new company entering the eco-energy space, PowerPeak faces several strategic pathways: managing Meta advertisements internally, outsourcing execution overseas, or purchasing leads from third-party providers. Each option can generate activity, but they frequently fail to deliver sustainable, improving performance over the long term.
The Challenge
Many businesses discover that their marketing efforts plateau or even deteriorate over time. Rising cost per lead, inconsistent quality, lack of owned data, and zero brand equity accumulation create a cycle of diminishing returns. Without proper infrastructure, marketing becomes an expense that must be continually reset rather than an asset that appreciates.
The Winning Formula
The brands that achieve long-term success are those that own their data, control their customer journey, and build brand trust alongside performance metrics. These organisations understand that marketing infrastructure isn't a cost—it's an investment that pays dividends through improved conversion rates, decreased acquisition costs, and compounding brand recognition.
Our role is to help PowerPeak navigate this landscape efficiently and transparently, building systems that create lasting competitive advantages rather than temporary lead spikes.
Our Solution
A Streamlined Marketing System Designed for Growth
Hills Connect will implement a comprehensive marketing and lead management system engineered to generate, capture, and convert qualified leads whilst simultaneously building brand equity. This integrated approach ensures every lead is maximised and every interaction strengthens your market position.
01
Meta Advertising Campaign
Strategic campaign management focused on lead generation and optimisation
02
Creative Development
Conversion-focused assets with continuous testing and refinement
03
Professional Setup & Audit
Comprehensive foundation ensuring campaigns launch correctly from day one
04
Lead Centre™ Infrastructure
Centralised CRM and automation system maximising every opportunity
05
Journey Optimisation
Continuous improvement of the complete customer experience
Meta Advertising Management & Creative Excellence
Strategic Campaign Management
We manage and optimise one Meta (Facebook & Instagram) advertising campaign specifically focused on lead generation. This includes comprehensive campaign strategy and structure, sophisticated audience targeting and refinement, intelligent budget optimisation, and ongoing performance monitoring with continuous improvements.
The outcome: Consistent, scalable lead generation with data-backed optimisation that improves over time.
Creative Assets
Exceptional advertisements require continuous creative testing. We produce conversion-focused assets aligned with PowerPeak's unique value proposition, including up to one campaign's worth of creative assets with up to five new creatives per month. Formats include both static and video options as required, with copywriting specifically aligned with eco-impact messaging and commercial value.
The outcome: Advertisements that capture attention, build trust, and drive meaningful action.
Special Offer
Professional Setup & Audit — $1,500 Value, Fully Waived
Before any campaign launches, we conduct a comprehensive audit and professional setup to ensure everything is built correctly from day one. This normally $1,500 service has been fully waived as a referral from Ali and to support PowerPeak as a new business in the eco-energy sector.
What's Included in the Audit
- Complete advertising account and tracking verification
- Conversion setup and optimisation configuration
- Campaign structure aligned with industry best practices
- Compliance review and scalability checks
- Technical infrastructure assessment
This ensures PowerPeak starts with a robust, professional foundation at absolutely no upfront cost—giving you the competitive advantage from launch day.
$1,500
Audit Value
Fully waived for PowerPeak
100%
Setup Quality
Professional configuration guaranteed
Core Technology
Lead Centre™ — Your Centralised Marketing Command System
At the core of our service is Lead Centre™, Hills Connect's centralised lead management and marketing automation system. Rather than relying on disconnected tools or manual follow-ups, Lead Centre™ creates a single, structured system that dramatically improves response speed, visibility, and conversion rates.
Centralised CRM
All leads (Ads & Website) captured and tracked in one unified system with clear visibility of source, status, and history. Custom pipelines aligned precisely with PowerPeak's sales process.
Automated Communications
Instant responses to new enquiries with structured follow-up sequences for undecided prospects. Faster response times directly increase close rates.
Booking System
Automated booking links reduce friction and eliminate back-and-forth scheduling. Direct integration into the sales pipeline streamlines operations.
24/7 Engagement
Live chat and chatbot capture leads around the clock via website or landing pages. All conversations automatically stored in the CRM.
The Result: Fewer missed leads, significantly higher conversion rates, and marketing performance that improves systematically over time rather than remaining static or declining.
Customer Journey Optimisation
From Click to Conversion
We analyse and optimise the complete journey from initial advertisement click through to final conversion. Our comprehensive audit includes funnel and touchpoint review, lead response and follow-up analysis, identification of friction points throughout the process, and detailed optimisation recommendations across messaging and flow.
The outcome: A smoother, more intuitive experience that converts significantly more leads without requiring increased advertising spend.
Continuous Improvement
This isn't a one-time setup. We continuously monitor performance metrics, identify opportunities for enhancement, and implement improvements that compound over time. Each optimisation builds upon the previous one, creating a customer experience that becomes progressively more effective.
Initial Contact
Prospect sees advertisement and clicks through to landing page
Lead Capture
Enquiry submitted and instantly entered into Lead Centre™
Automated Response
Immediate acknowledgement via SMS/email builds trust
Booking Flow
Frictionless scheduling through integrated calendar system
Conversion
Qualified prospect becomes valued PowerPeak customer
Comparison
Buying Leads vs. Building a Lead Generation Engine
It's entirely possible to purchase leads or run advertisements with minimal setup. However, these approaches frequently result in rising cost per lead, inconsistent quality, no owned data or accumulated learning, and zero brand equity development. The alternative—building a proper lead generation engine—transforms marketing from an expense into an appreciating asset.
Buying Leads: Short-Term Thinking
- Lead costs increase or remain stagnant over time
- Quality varies unpredictably month to month
- No data ownership or strategic insights gained
- Zero brand recognition or trust building
- Competing with others for the same purchased leads
- Complete reset required each billing cycle
- No retargeting audiences or compound effects
Building an Engine: Long-Term Assets
- Lead costs decrease systematically as data compounds
- Quality improves through continuous optimisation
- Complete ownership of data, audiences, and insights
- Growing brand equity that amplifies all marketing
- Retargeting becomes progressively more cost-effective
- Conversion rates improve as systems are refined
- Business owns the entire infrastructure and learning
This is how exceptional marketing becomes a strategic asset—not a recurring reset that begins from zero each month. Every dollar invested builds upon previous investments, creating compound returns.
Investment, Partnership Terms & Next Steps
Transparent Pricing
Monthly Investment: $880 per month (including GST)
Complete Package Includes:
- Meta Advertising Management (one optimised campaign)
- Creative Asset Development (up to five creatives monthly)
- Professional Meta Audit & Setup ($1,500 value, fully waived)
- Comprehensive Customer Journey Audit & Optimisation
- Lead Centre™ CRM and automation software platform
- Up to $50 monthly in SMS and telephone credit
Note: Advertising spend is billed separately by platforms. Minimum engagement term of three months. Recommended advertising budget of $880/month or more for meaningful optimisation and scalability.
Transparency, Ownership & Control
Hills Connect believes in empowering clients rather than creating dependencies. PowerPeak will always maintain full ownership access to advertising accounts, complete visibility of leads and performance metrics, and ownership of all data, creative assets, and infrastructure. No lock-ins, no black boxes, no hidden systems.
We don't replace your intelligence—we support it with proven systems, expert execution, and transparent partnership.
1
Confirm Partnership
Review proposal and execute agreement
2
Complete Onboarding
Professional audit and system setup
3
Build Infrastructure
Campaigns, automation, and creative assets
4
Launch & Optimise
Go live and begin continuous improvement
5
Scale & Grow
Expand what works, compound results
Ready to Begin?
PowerPeak has the opportunity to build more than just short-term lead flow. With the right systems in place, marketing becomes predictable, scalable, and increasingly efficient over time.
Hills Connect exists to help PowerPeak build that foundation—properly, transparently, and with long-term results firmly in mind.